Dongsung Food's distribution brand, COOKTAK, symbolizes "finishing cooking in one go." It embodies Dong Sung Food's unwavering passion to create a new beginning for distribution brands.
COOKTAK BI believes in safe food and empathizing with the changing generations. Building on the quality and trust Dongsung Foods has earned as a B2B company for 30 years, COOKTAK BI pursues a leading food distribution brand that evolves with the changing generations.
COOKTAK's symbol mark is a pot, which symbolizes cooking, drawn in a single line, signifying that cooking can be completed in one go, and the font that appears to be broken at the end of the logo signifies that unnecessary distribution parts have been reduced.
COOKTAK promises unwavering trust and confidence to its customers, based on its 30 years of proven quality as a B2B company.
The logotype, along with the symbol mark, is a key element in conveying COOKTAK's image.
The brand mark must be enlarged or reduced while maintaining its proportions,
and must not be damaged or altered under any circumstances.
The broken ends of the Korean logotype symbolize the reduction of unnecessary distribution processes.
The logotype serves the purpose of conveying the corporate image through the name "COOKTAK," and was developed with the unity and harmony of the mark in mind.
COOKTAK uses COOKTAK RED, which symbolizes ‘appetite’, ‘energy’, and ‘fast’, as its exclusive color.
COOKTAK RED visually expresses fast cooking time and excellent quality.
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