September 2010 - School Food Newspaper > Media Room

Dongsung Foods, a supplier of rice cakes, noodles, and sauces to the institutional catering market, announced its motto, "Always Blooming Food," ahead of its 24th anniversary in 2011. This motto embodies the company's vision of creating a brand that is a constant presence in every family's life cycle and its commitment to becoming a company that creates happiness and sells trust, not just a food company.

Since its founding in 1987, Dongsung Foods has supplied "Hyangmiam," the leading noodle brand for highway rest stops, since 1991. For the past 20 years, the company has focused on developing products tailored to the specific needs of the rest stop catering market, leveraging the authentic flavor of authentic, hand-made Sanuki udon and a technical partnership with a Japanese bonito manufacturer. Since 1995, the company has launched the noodle brand ‘Sodambanga’, which means ‘made by finely grinding love’, and has entered the food service market with frozen udon noodles and fresh noodles.

In addition, in 2006, the company expanded its fresh noodle factory and now supplies rice cakes and sauces in addition to noodles. It holds six patents, including a method for manufacturing buckwheat noodles, six design registrations, one utility model, and three trademark registrations. In addition, it established a corporate research institute and received HACCP designation for frozen noodles from the Ministry of Food and Drug Safety (2006), the first HACCP designation for rice cakes and fresh noodles in Korea (2007), and HACCP designation for other noodles and cold noodles (2010). It was also selected as a promising small and medium-sized enterprise, a small and medium-sized enterprise with innovative management, and a small and medium-sized enterprise with innovative technology (INNO-BIZ). In addition, it began exporting frozen udon noodles to 10 countries in 2008 and recently began supplying them to military bases. A Dong Sung Foods official stated, “We have currently established ourselves in seven business areas: highways, group catering, distribution, restaurants, food materials, exports, and military supplies,” and expressed their determination to continue their efforts to become a company that communicates with customers.